In the wild world of brand marketing, mistakes can lead to all sorts of chaotic consequences. Just ask Bud Light. Once hailed as the king of beers, Bud Light thought it would be a grand idea to ride the wave of “woke” culture by associating with TikTok celeb Dylan Mulvaney. Now, let’s be honest, that decision didn’t exactly brew up sunshine and rainbows. Instead, it left Bud Light with a hangover of monumental proportions—a stunning drop in sales between 11-26% in the month following the campaign, leaving the brand to desperately claw its way back up from the bottom of the bottle.

While Bud Light works tirelessly to mend its reputation through endorsements with personalities like Shane Gillis and partnerships with popular platforms such as the UFC, the Democratic Party seems to be doubling down on every move Bud Light is attempting to undo. Mulvaney’s adventures haven’t exactly been restricted to political gala events, though. Recently, audiences have been treated to some downright puzzling content on TikTok.

But, hold on to your hats, folks—the Mulvaney saga doesn’t end here. Enter “Paper Doll: Notes from a Late Bloomer,” a debut book heralded by the kind of media frenzy that once was reserved for, well, things people actually wanted. Promoted across New York Times, Rolling Stone, and flashy TV slots, you’d think Mulvaney was gearing up to knock ‘Harry Potter’ off its pedestal.

In the end, it seems that despite the glitz, glam, and a curious dose of what can only be described as hyper-inflated hype, Dylan Mulvaney stands as a testament to modern fame’s fickle nature—a stark reminder that a commanding presence in the digital sphere doesn’t necessarily translate into real-world success. Sure, spotting the flaws in the democratic love fest with Mulvaney can be amusing, but one couldn’t help but chuckle at the level of “privilege” it takes to turn what should be a triumph into a spectacular flop, leaving everyone to wonder who will dare take a sip next from the chalice of Mulvaney’s illusory celebrity.