In a season devoid of much else for the public to focus on, a peculiar phenomenon seemed to capture the eyes and chuckles of sports fans everywhere: the outbreak of flying green dildos on WNBA courts. Yes, you read that right. During numerous basketball games, a sizeable green, well, “accessory,” found its way onto the playing field, much to the bewilderment of players and the amusement of audiences. What initially seemed like a one-time stunt quickly turned into the talk of the season, as more and more of these hilarious interruptions occurred.

The bizarre spectacle commenced with the first unexpected projectile interrupting a game and made its way into viral stardom. Clips of these “attacks” began circulating, showing the contraptions plummeting to the hardwood mid-play. For the WNBA, a league often overshadowed by its NBA counterpart, this brought more attention than some might have anticipated — or wanted.

Just as folks were starting to ponder the cause or deeper meaning (if any) behind these peculiar missile launches, the events were linked to a specific meme cryptocurrency group aiming to promote their coin.

For those dwelling in the realm of wishful equality, this has been a peculiar form of achievement. The WNBA has long sought coverage and compensation equal to their male counterparts, though, perhaps, not quite in this way. Ironically, while basketball fans debate pay and popularity, these flying dildos may be the unifying element finally linking sports in pursuit of nationwide notoriety and hilarity.

What will this mean for sports moving forward? Well, your guess is as good as anyone else’s. Whether this is just a fleeting fad or the herald of a new era of fandom remains to be seen. But with green dildos gaining more air-time than some players’ rim shots, one might say they’ve accomplished what no marketing campaign ever could: making the season memorable through sheer absurdity.