Why New Movie Musicals And The Box Office Just Don’t Mix

The new “Mean Girls” film, an adaptation of the Broadway musical based on the 2004 movie, is surprising some audiences who didn’t know the film is a musical—but they may not have known because film studios have been reluctant to market musical movies as actual musicals for fear it’ll turn off audiences.

Some shocked “Mean Girls” viewers are going viral—one video originally posted to TikTok and later uploaded to X depicting an audience that groaned and laughed when a character burst into song has been viewed nearly 36 million times on the platform formerly known as Twitter, and another theatergoer claimed some audience members who disliked the music walked out early.

Read the full story on Forbes: https://www.forbes.com/sites/conormurray/2024/01/12/audiences-going-viral-for-not-knowing-mean-girls-is-a-musical-heres-why-film-studios-dont-emphasize-music-in-marketing/?sh=7c30ed761e5b

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