Top Creator Drea Okeke’s Secrets For Landing Brand Partnerships: ‘I’m A Girl Of Strategy’

Drea Okeke, a former engineer, has gone from calculations to comedy, collecting six million TikTok followers with her street interviews and wild characters like the passive aggressive Nigerian mother “Momma D.” Okeke has collaborated with companies such as Nissan, Google, Coca-Cola, 7-Eleven, Disney, Netflix, McDonald’s, and TikTok. Away from skits, the Nigerian-American teaches people how to build digital communities with her education company, Next Level Influence.

Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.

This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That’s up more than 20% from 2022’s $570 million score. To rank the world’s Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.

The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.

0:00 Introducing Drea Okeke
0:14 What is the @DreaKnowsBest Brand?
1:26 Drea’s Viral Moment
1:45 Drea’s Journey From Engineering To Influencing
7:00 Monetizing The @DreaKnowsBest Brand
10:07 The Best Brand Partnership Drea Landed So Far
12:44 How Drea Builds Her Content Portfolio
15:40 Drea’s 3 Tips On How To Grow An Audience
17:46 What Brands Need To Know Before Partnering With Creators
19:31 Drea’s Dream Collaborator
20:35 “I Just Want To Keep Breaking Down Barriers”

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