The Rise Of Jacksepticeye: How One Of The World’s Richest YouTubers Became A Coffee Founder | Forbes

Seán McLoughlin, the Irish YouTuber better known as “Jacksepticeye,” has become a household name for gaming enthusiasts across the world. McLoughlin started his YouTube journey in 2012 and has since grown his channel to around 110 million monthly views.

McLoughlin’s talent for voice impressions caught the attention of mega YouTuber PewDiePie, propelling him into the limelight. But he didn’t stop there. Over the years, McLoughlin has expanded his brand beyond gaming, venturing into clothing, coffee, and even podcasting.

In 2020, McLoughlin founded Top of the Mornin’ Coffee as a limited release. Three years later, in March 2023, he relaunched the brand with a fresh new look and product range.

Forbes estimates McLoughlin earned $16.8 million in 2021, making him one of the wealthiest YouTubers on the planet. He’s ranked number 15 on the 2022 Top Creators List.

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