The beauty baron and Rutgers Nursing School grad has the prescription for building a loyal fan base. In a business where 2% engagement is impressive, McMichael, a makeup and beauty influencer, regularly interacts with 13% of her more than 5 million followers. She has used her powers of attraction to score deals with MAC Cosmetics, Fresh Beauty and Bumble.
Read the full story on Forbes: https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=f1ddd724c0c2
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