Meet The Billionaire King Of Rolling Papers | Forbes

Don Levin built a massive empire over the past 50 years with name brands including Zig-Zag, E-Z Wider and OCB. Not bad for a guy who doesn’t smoke pot.

The man who sells the most rolling papers in the world is either exactly who you think he is or nothing at all. Yes, he has hung out with Hunter S. Thompson, partied at the Playboy Mansion, lost his car while high on edibles and had his warehouse raided by the feds. He has also bid on the Chicago Cubs with billionaire Mark Cuban and produced a handful of movies, including the 1986 Stephen King horror film Maximum Overdrive. And while he owns iconic brands known by stoners around the world—such as E-Z Wider, Zig-Zag, OCB and JOB—he doesn’t actually smoke weed. Or even know how to roll a jay.

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