Isaac Hayes III Built A Social Media App For The Future Of TV – Microcasting. Here’s His Plan

Isaac Hayes III knows that the first thing people will notice is his name. His father was the iconic R&B producer and singer most known for writing the theme music from the 1971 flick “Shaft” and voicing the Chef character on “South Park.”

But this generation’s Isaac Hayes wants to conquer the social media world. His startup, Fanbase, is betting on the continued erosion of legacy media companies, where smaller direct-to-consumer interactions become the new – maybe even soulful – normal.

“The future of television is not going to be networks,” Hayes tells Forbes. “It’s going to be individuals.”

Hayes’ story is the second installment of Forbes’ “Journey to ForbesBLK Summit,” an editorial series leading up to the inaugural event in Atlanta from November 5-6. ForbesBLK is amplifying local entrepreneurs like Hayes who are taking distinctive approaches to business and thought leadership.

Hayes launched the software company Fanbase in 2018 in order to assist content creators, especially underpaid creators, with leveraging and monetizing their name and influence.

Hayes sees a new media landscape emerging soon. In the beginning, traditional TV (“broadcasting”) ruled. That transitioned to streaming, or “narrowcasting” with Netflix. Up next is the mass adoption of “microcasting” – having people not just follow social media personalities and channels, but subscribe to the feed and content for profit.

“We’re merging culture and infrastructure into one,” Hayes says. “Right now, there’s this predatory relationship between the bigger platforms and the creators.”

Read the full story on Forbes:–microcasting-heres-his-plan/?sh=5062c93139d7

Subscribe to FORBES:

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

Stay Connected
Forbes newsletters:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Picture of admin


Leave a Reply

Recent Posts

Trump Supporters: Get Your 2020 'Keep America Great' Shirts Now!

Are you a proud supporter of President Donald Trump?

If so, you’ll want to grab your 2020 re-election shirt now and be the first on your block to show your support for Trump 2020!

These shirts are going fast so click here to check for availability in your area!


More Popular Stuff for Trump Supporters!

MUST SEE: Full Color Trump Presidential Coin (limited!)

Hilarious Pro Trump 'You are Fake News' Tee Shirt!

[Exclusive] Get Your HUGE Trump 2020 Yard or House Flag!