How To Build A Profitable Social Media Strategy To Propel Your Brand In 2023 | Forbes

Without social media, your company will find it difficult to thrive. Times have changed, gone are the days when you could simply rely on word of mouth, or place an advertisement in your local newspaper. Today, if you don’t have an online presence, you are seriously hindering your progress.

According to Search Engine Watch, 71% of consumers base their buying decisions on what they’ve seen on social media. So if you haven’t got it right, you’re missing out on a huge slice of the pie! Neither is it acceptable just having a profile on social media, you’ve got to engage with your audience. That means finding out what your customers want to see and delivering it to them. Basically, you’ve got to be strategic. If you’re struggling to keep up to speed in this age of social media, here are some tips on how to think intelligently about your social media strategy in 2022.

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