How Simon Ford Built A Craft Gin Brand From The Ground Up | Forbes

While working in the spirits world, Fords Gin founder Simon Ford noticed that bartenders had specific “go-to” gins for cocktails like martinis, gimlets, negronis, and G&Ts. So with the help of 8th-generation Master Distiller Charles Maxwell, he set out to make a super versatile “cocktail gin” that works seamlessly in both classic and modern gin cocktails.

Crafted in London, the new take on a London Dry Gin is steeped with nine botanicals: a traditional base of juniper and coriander seed with notes of citrus (bitter orange, lemon, and grapefruit peel), florals (jasmine and orris), and spices (angelica & cassia) that are steeped together for 15 hours prior to distillation.

The reusable bottle has an easy-peel label and measurements on the back so you create cocktails like freezer-door gin martinis at home.

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