The beauty baron and Rutgers Nursing School grad has the prescription for building a loyal fan base. In a business where 2% engagement is impressive, McMichael, a makeup and beauty influencer, regularly interacts with 13% of her more than 5 million followers. She has used her powers of attraction to score deals with MAC Cosmetics, Fresh Beauty and Bumble.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That’s up more than 20% from 2022’s $570 million score. To rank the world’s Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
0:00 Introducing Monet McMichael
0:15 What Is The Monet McMichael Brand?
2:17 From Nursing School To Top Creator
3:01 How Monet Lands Partnerships And Monetizes Her Brand
5:04 Turning A Solo Venture Into A Full-Scale Business
7:32 How Monet Keeps Up With The Demands Of Social Media
8:54 Monet’s Approach To Content Creation
9:31 The Downsides Of Influencer Fame
10:12 Monet’s Dream Collaborator
11:19 Stepping Away From A Traditional Career Path For The Creator Life
12:29 What Monet Wants Her Legacy To Be
13:20 Monet’s Secret To Building A Massive Fanbase
13:40 What Brands Need To Know Before Partnering With Creators
14:19 How To Grow An Audience While Serving The Business Side Of The Brand
Read the full story on Forbes: http://www.forbes.com/sites/stevenbertoni/2023/09/25/top-creators-2023/
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