How Monet McMichael Pivoted From Nursing School To Making $4 Million A Year As A Beauty Influencer

The beauty baron and Rutgers Nursing School grad has the prescription for building a loyal fan base. In a business where 2% engagement is impressive, McMichael, a makeup and beauty influencer, regularly interacts with 13% of her more than 5 million followers. She has used her powers of attraction to score deals with MAC Cosmetics, Fresh Beauty and Bumble.

Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.

This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That’s up more than 20% from 2022’s $570 million score. To rank the world’s Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.

The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.

0:00 Introducing Monet McMichael
0:15 What Is The Monet McMichael Brand?
2:17 From Nursing School To Top Creator
3:01 How Monet Lands Partnerships And Monetizes Her Brand
5:04 Turning A Solo Venture Into A Full-Scale Business
7:32 How Monet Keeps Up With The Demands Of Social Media
8:54 Monet’s Approach To Content Creation
9:31 The Downsides Of Influencer Fame
10:12 Monet’s Dream Collaborator
11:19 Stepping Away From A Traditional Career Path For The Creator Life
12:29 What Monet Wants Her Legacy To Be
13:20 Monet’s Secret To Building A Massive Fanbase
13:40 What Brands Need To Know Before Partnering With Creators
14:19 How To Grow An Audience While Serving The Business Side Of The Brand

Read the full story on Forbes:

Subscribe to FORBES:

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

Stay Connected
Forbes newsletters:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.



Leave a Reply

Recent Posts

Trump Supporters: Get Your 2020 'Keep America Great' Shirts Now!

Are you a proud supporter of President Donald Trump?

If so, you’ll want to grab your 2020 re-election shirt now and be the first on your block to show your support for Trump 2020!

These shirts are going fast so click here to check for availability in your area!


More Popular Stuff for Trump Supporters!

MUST SEE: Full Color Trump Presidential Coin (limited!)

Hilarious Pro Trump 'You are Fake News' Tee Shirt!

[Exclusive] Get Your HUGE Trump 2020 Yard or House Flag!