How Michael Le Shot To TikTok Superstardom And Launched A Web 3.0 Business | Forbes

Michael Le has gained an impressive following by dancing and making highly stylized videos with his 15-year-old sister and 5- and 7-year-old brothers. He was also a pioneer of the “collab house” trend as a cofounder of the Los Angeles-based Shluv House, where he lived with four other creators to live and create videos together. He’s since opted for own residence. Le has partnered with companies like Prada, Hugo Boss, Disney and Ray-Ban to promote products. This year, Le cofounded a new Web3 esports company, Joystick, which lends NFTs to players for a small fee and in-game rewards, allowing players to keep 100% of their earned revenue. Le and his cofounder, Robin DeFay, have raised an $8 million seed round.

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