How Amouranth, The Most Popular Female Gamer In The World, Monetizes Her Brand Across Platforms

Provocative content always landed Kaitlyn “Amouranth” Siragusa on Twitch’s naughty list, but in June, the hot tub streamer and most popular female gamer signed a non-exclusive platform deal with rival platform, Kick, for an estimated $7 million annually. There, she’s able to freely promote her adult-themed product lines and premium content on platforms like Fansly and OnlyFans, where she makes $1 million each month. “I call my cleavage kind of like my Clark Kent,” she tells Forbes. “If I cover it up, no one knows that I’m Superman.”

Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.

This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That’s up more than 20% from 2022’s $570 million score. To rank the world’s Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.

The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.

0:00 Introducing Kaitlyn “Amouranth” Siragusa
0:10 What Is The Amouranth Brand?
1:29 How Kaitlyn Schedules Her Time Online
2:43 Kaitlyn’s Favorite Video Game
3:00 How Hot Tub Videos Created A Lasting Following
4:50 How The Amouranth Brand Makes Money
5:33 How Kaitlyn Stays Relevant On More Than One Platform
7:48 How Kaitlyn’s Background Prepped Her For The Streaming World
8:39 The Challenges Of Being A Woman In Gaming
9:41 The Privacy Issue: ‘I Get Swatted At Least 10 Times A Year’
11:31 Kaitlyn’s Goals For The Amouranth Brand
12:28 How Kaitlyn Invests Her Millions
12:45 From Solo Creator To Entrepreneur
13:18 Kailyn’s Secret To Building A Massive Following
13:35 What Brands Need To Know Before Partnering With Creators
14:10 How To Serve The Audience While Fueling The Amouranth Business
15:00 ‘I Think eSports In America Is Dying’
15:43 The Potential For AI In Both Gaming And Adult Content
16:45 Kaitlyn’s Advice To Women In The Industry
18:16 How Kaitlyn Separates The Brand From Her Personal Life
19:02 What Kaitlyn Would Like Her Legacy To Be

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