When Snoop Dogg stalked the stage at the 2022 Super Bowl halftime show wearing a FaZe Clan-branded gold chain, it marked an important moment for the esports organization turned lifestyle brand that fancies itself the paragon of youth culture: FaZe Clan had arrived.
The jewelry was a signal Snoop had become a FaZe Clan “member,” joining the ranks of professional gamers, online content creators and other celebrities like Lil Yachty, Kyler Murray and Bronny James who make up the ultimate aspirational cool kids’ club. FaZe’s calling card is its ability to partner with these talents to push both competitive esports and casual gaming further into the mainstream. Whether it be at the Super Bowl, on the cover of Sports Illustrated or at buzzy parties at the company’s Los Angeles headquarters, FaZe has worked hard to build the reputation.
Forbes Reporter Matt Craig Sat down with Brittany Lewis to discuss why Faze clan is facing these difficulties.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2022/12/15/faze-clan-faces-substantial-doubt-it-can-survive—five-months-after-going-public/?sh=46dafa533a78
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