FaZe Clan Faces ‘Substantial Doubt’ It Can Survive–Forbes Breaks Down Why | Forbes

When Snoop Dogg stalked the stage at the 2022 Super Bowl halftime show wearing a FaZe Clan-branded gold chain, it marked an important moment for the esports organization turned lifestyle brand that fancies itself the paragon of youth culture: FaZe Clan had arrived.

The jewelry was a signal Snoop had become a FaZe Clan “member,” joining the ranks of professional gamers, online content creators and other celebrities like Lil Yachty, Kyler Murray and Bronny James who make up the ultimate aspirational cool kids’ club. FaZe’s calling card is its ability to partner with these talents to push both competitive esports and casual gaming further into the mainstream. Whether it be at the Super Bowl, on the cover of Sports Illustrated or at buzzy parties at the company’s Los Angeles headquarters, FaZe has worked hard to build the reputation.

Forbes Reporter Matt Craig Sat down with Brittany Lewis to discuss why Faze clan is facing these difficulties.

Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2022/12/15/faze-clan-faces-substantial-doubt-it-can-survive—five-months-after-going-public/?sh=46dafa533a78

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.



Leave a Reply

Recent Posts

Trump Supporters: Get Your 2020 'Keep America Great' Shirts Now!

Are you a proud supporter of President Donald Trump?

If so, you’ll want to grab your 2020 re-election shirt now and be the first on your block to show your support for Trump 2020!

These shirts are going fast so click here to check for availability in your area!


More Popular Stuff for Trump Supporters!

MUST SEE: Full Color Trump Presidential Coin (limited!)

Hilarious Pro Trump 'You are Fake News' Tee Shirt!

[Exclusive] Get Your HUGE Trump 2020 Yard or House Flag!