In the world of cable news, things are not looking bright and cheery for CNN. Recently, they’ve been in the spotlight, and not in the way they’d hoped. The well-known network seems to be having more trouble than a toddler learning to ride a bike, as viewers seemingly drop by the dozens. With less than 426,000 pairs of eyes watching during one of their prime-time slots, CNN could soon find itself in a spot most don’t envy. For some, this may come as no surprise, considering the controversial takes and alleged slanted reporting that have defined the network over the years.
Now, there’s buzz about CNN’s parent company, Warner Brothers Discovery, but there’s no verified plan to split the business into separate entities for streaming and cable. The cable side, particularly CNN, faces challenges with viewer numbers.
What makes this all especially amusing—or tragic, depending on who you ask—is the comparison with other networks. Fox News, for instance, is dancing circles around CNN, attracting millions more viewers. Even MSNBC beats CNN by a mile. With numbers like these, CNN’s influence feels more like a candle flickering in a hurricane. Perhaps they should consider swapping the news desk with a DJ booth and turn their airwaves into a music channel. It might just pump up their numbers.
Adding to the turmoil, CNN is experiencing a decline in viewership, but there are no confirmed reports of cuts and layoffs or specifically named big-name anchors losing their positions. Meanwhile, former President Trump is in the news again, but claims of lawsuits handed to CNN are not supported by the provided data.
It’s easy to see why plenty are enjoying a chuckle at CNN’s expense in what’s becoming the great cable shake-up. With numbers dwindling and prestige waning, the network sits at a crossroads, trying to salvage what’s left of its former glory. Perhaps it’s time to rethink their strategy, although speculations about changing content type are not confirmed. Regardless, the road ahead looks bumpy for CNN, and everyone is watching to see if they have the grit to weather the storm or if they’ll crash and burn like a meteor blazing through the night sky.
