Aimee Song On Why She Doesn’t Edit Her Appearance On Instagram Anymore | Forbes


Aimee Song was one of the first people to prove that social content creation (or blogging, as it was known) could be a full-time job. The Los Angeles native turned the readership of her architectural design blog, which started in 2008, into Fashion Week invites and brand partnerships, amassing over 6.6 million Instagram followers. Song has partnered with companies such as Valentino, Prada, Amazon Fashion and clean beauty brand Biossance. Her Biossance face oil registered more than seven-figures in sales when it launched, according to a rep. Song’s clothing brand, Song of Style, exclusively sold at Revolve, was the retailer’s first in-house influencer brand. A big advocate for mental health, Song uses her “online journal” to open up about her own therapy and, in a classic influencer monetization play, has partnered with BetterHelp.

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